Search for distributors of cosmetic products in Canada

Obiettivi del progetto:

Our client is a company specializing in the production of hygiene and beauty products for the professional distribution of cosmetics.

They contacted us to identify distributors in Canada working in the sector and willing to expand their portfolio of products.

The entire project was based on a search only for wholesale distributors and resellers, due to the logistical difficulty in directly supplying individual points of sale and private stores.

Costruzione e Geo-referenziazione del Database

During the database creation process we carried out the search and selection of contacts, identifying potential resellers based on the items the client wishes to export.

The contacts were inserted onto the digital map to better understand the distribution of retailers and to have a visual reference about the areas in the country we were working in.

Also on the digital map, the individual contacts of the retailers were enriched with information on their size, the type of items handled and other important details that enabled us to start the Contact Management phase in the best way possible.

Esito dell’attività di Contact Management

214 operators in the sector were identified.

Through the Contact Management activity, all those not in target or not reachable by phone were eliminated.

Of the remaining 188 contacts, the telephone contact process continued to gain important information regarding their businesses, with the aim of providing information to the sales network and making appointments for further in-depth discussions.

At the end of this phase,51 presentations were managed and 3 appointments were made with companies interested in developing a partnership.

Organizzazione della Missione Commerciale:

Organizing a trade mission requires careful evaluation to establish:

• In che momento dell’anno organizzarla
• Quali aziende selezionare per prime
• Il percorso che la rete commerciale dovrà fare per spostarsi e raggiungere ogni potenziale cliente

Working alongside the client, the most interesting distributors were selected and the sales network was formed to carry out the appointments with all the necessary information and materials needed to successfully conclude the trade mission.

Analisi ed esempio di Leads: